WHY DO MARKET RESEARCH? By The Small Business Development Centre of Australia

Market research is important for every business, and should not be just a one-off activity. Successful businesses conduct research on a continual basis to keep up with market trends and to maintain a competitive edge. Regardless of whether you’re starting or expanding your business, market research is vital to understanding your target market and increasing… Read more »

EMPLOYEE ENGAGEMENT RESEARCH, BY KEVIN KRUSE

Employee engagement is the emotional commitment an employee has to the organization and its goals, resulting in the use of discretionary effort. An employee’s discretionary effort results in the Engagement-Profit chain. Because they care more, they are more productive, give better service, and even stay in their jobs longer. All of that leads to happier… Read more »

CUSTOMER SERVICE TIPS FOR ENTREPRENEURS,By Mike Michalowicz

Few things are truly more important to entrepreneurs and small business owners than getting and keeping customers. After all, you’re not even in business unless you have products or services to sell and customers to buy them. So here are valuable customer service tips for entrepreneurs: 1. Use active listening. One of the best experiences… Read more »