Our Services
Through our research, we at Market Insight provide you with the necessary information to attain your strategic objectives and goals!
Quantitative
Quantitative research uses structured questionnaires to collect statistically large samples of data from the population. This is accomplished through Intercepts, Household surveys and Business surveys either Face-to-Face, via Telephone or Online.
Qualitative
Qualitative research provides in-depth exploration and understanding into the behaviours and motivations of the customer and the associations and meanings the customer gives to products and brands. This is accomplished through Focus Groups and In-depth Interviews.
Our Qualitative and Quantitative services comprise:
Small Business Development
Small Business Development
Is Entrepreneurship for you? Starting and running your own enterprise is one of the most rewarding but challenging ways to develop a business career. Small business entrepreneurship is said to be the growth engine of today's
economies. If you are contemplating taking that leap of faith to start a business or have already started one, we can help you to work through the many business activities required for success.
Book a Startup or Development consultation!
Market Analysis
Market Analysis
Understanding the market is where it starts: our Market Analysis answers the foundational questions: What do people want or need and why do they have those needs? What do they do and why do they do it? This will allow you to discover the underlying attitudes that influence behaviour. Within that discovery lies the opportunity for gap identification and analysis, market segmentation, product innovation, sales, brand building and profitability.
Market Segmentation
Market Segmentation
The marketing concept calls for understanding customers and profitably satisfying their needs better than the competition. But not all customers have identical needs and it is rarely possible to satisfy all customers by treating them alike.
The purpose for segmenting a market is to identify and classify subgroups of the market so as to better tailor products/services, pricing and communications to match customer needs, thereby insuring the highest return for your marketing expenditures.
Mystery Customer Programme
Mystery Customer Programme
Mystery Customer Programmes (MCP) can contribute significantly to achieving company objectives because developing a culture of customer service excellence is critical to the success of business. MCP provides you with an objective measure of customer experience at any point in time and this can be on a short, medium or long term basis. By providing real information, it allows you to monitor and make improvements to customer service levels.
MCP highlights your strengths and weaknesses of customer service with regard to staff knowledge and understanding, helpfulness, friendliness and professionalism; layout and ambience; promotional activities; competitive service levels and the list goes on. MCP can also be used to motivate and reward staff so as to encourage and develop the highest levels of customer service.
Customer Satisfaction & Loyalty Studies
Customer Satisfaction & Loyalty Studies
Our Customer Loyalty Studies allow you to:
Understand customer needs and expectations and the extent to which current products/services fulfill them.
Set standards to meet customer needs and expectations
Identify and eliminate customer dissatisfaction stemming from unfulfilled needs and expectations
Proactively communicate with customers on a regular basis and track satisfaction
Undertake a competitive assessment
Create customer loyalty to your brand
Ultimately develop Customer Experience as an organisational skill and competence.
Advertising & Promotion
Advertising & Promotion
Advertising can be tested at any stage in its development or execution:
Ad Pre-testing – testing an ad before it is actually run to determine whether it is likely to be effective and how it can be made more effective. Is the message clear? Is it attention-grabbing, relevant, believable, impactful and worth remembering?
Ad Post-testing – tracking an ad campaign to measure its actual effectiveness and diagnose possible areas for improvement. It involves evaluating the effectiveness of the copy as well as the appropriateness of the media.
Service Excellence
Service Excellence
Service Excellence is defined as the overall, strategic efforts to establish an
organizational framework of standards and operating processes that will engage and
motivate employees to deliver the business offering (products and/or services) in a way
that exceeds customer expectations. Service Excellence has become the differentiator
in our highly competitive environments. With our landscape forever changed by the
impact of Covid-19, companies need to make the right investments to build a lasting
advantage in acquiring, serving, and retaining customers though excellent service. It is
imperative now more than ever to create outstanding customer service experiences
though service excellence.
Branding & Communication
Branding & Communication
Understanding the market is where it starts: our Market Analysis answers the foundational questions: What do people want or need and why do they have those needs? What do they do and why do they do it? This will allow you to discover the underlying attitudes that influence behaviour. Within that discovery lies the opportunity for gap identification and analysis, market segmentation, product innovation, sales, brand building and profitability.
Training Evaluation
Training Evaluation
Training evaluation should be a continual and systematic process of assessing the value or potential value of a training program. Was it effective? Was it aligned with compnay goals and objectives?
Basic evaluation steps:
Reaction: Did employees embrace the training?
Learning: Did they learn anything new that was relevant and practical?
Behavior: Based on that new knowledge, did they implement change in their behaviors?
Results: What changes occured as a result of that behavioral change?
Employee Satisfaction and Engagement Studies
Employee Satisfaction and Engagement Studies
Employees play a critical role in delivering a company’s brand promise. Hence to be successful in this competitive environment, it is necessary for a company to align its employees with customer needs and expectations in ways that differentiates it from the competition. These studies are designed to understand the level of commitment employees have to their jobs and organisation, so as to fully enhance the work experience of the employee in a way that meets their needs and aspirations and that also meets those of the organisation. In this way the organisation can best accomplish its vision, mission and purpose in a way that is beneficial to all – employees, the organisation, and society at large.
