Through our research, we at Market Insight provide you with the necessary information to attain your strategic objectives and goals!
Quantitative research uses structured questionnaires to collect statistically large samples of data from the population. This is accomplished through Intercepts, Household surveys and Business surveys either Face-to-Face, via Telephone or Online.
Qualitative research provides in-depth exploration and understanding into the behaviours and motivations of the customer and the associations and meanings the customer gives to products and brands. This is accomplished through Focus Groups and In-depth Interviews.