Market Insight Inc. was established in Barbados in September 1997 to provide customised market research services to local, regional and international organisations.
Based in Barbados, the gem of the Caribbean, Market Insight serves the English-speaking Caribbean region through a network of research associates. Therefore we are able to conduct multi-island projects simultaneously for our clients.
Our Marketing Philosophy
Our approach to market research is Integrated and All-Encompassing.
Integrated – we view research as a means to provide solutions for effective decision making that allow for corporate objectives and goals to be met. Objectives and goals are translated into marketing strategies, which are more accurately built upon an in-depth understanding of the market environment.
All Encompassing – today’s consumers are more global than ever and hence an approach which allows for exploration into their perceptions, behaviors and motivations is essential. It uncovers both the conscious and subconscious factors that drive consumer behavior and perceptions of products, services and brands.