Market Insight Inc. was established in 1997 to provide effective business solutions through customised market research. We cater to local, regional and international organisations. Our areas of specialty are the inter-related activities of Research, Service Excellence and Employee Engagement.
Based in Barbados, Market Insight leads in serving the Caribbean region, and some Central and Latin American countries, through a network of research associates. Therefore, we are able to conduct multi-country projects simultaneously for our clients.
Our Marketing Philosophy
Our approach to market research is Integrated and All-Encompassing.
Integrated – research is a means to provide solutions for effective decision making that allows for corporate objectives and goals to be successfully met. Objectives and goals are translated into marketing strategies, which are more accurately built upon an in-depth understanding of the market environment.
All Encompassing – today’s consumers are more global than ever and hence an approach which allows for exploration into their perceptions, behaviors and motivations is essential. It uncovers both the conscious and subconscious factors that drive consumer behavior and attitudes towards products, services and brands.