crossmedia

There are several key essential steps to starting a business successfully. Here are three initial steps: Step 1: Do Research Having identified a business opportunity of idea, does your idea have the potential to succeed? What need is your business fulfilling? What problem is it solving?  Who are you targeting? What competing products/services are already in … Read more

Here are a few Customer Service tips for getting and keeping customers: 1. Use active listening.  Customers need to know they are understood. So listen to your customers and let them know you have heard them and will address their needs. 2. Use a pleasant tone. Sound like you love it! You should sound like you enjoy what … Read more

Market research is critically important for every business, and should be a strategic on-going activity. Why you may ask?  Successful businesses conduct research on a continual basis to keep up with market trends, to discover opportunities, to provide solutions and to maintain a competitive edge. Regardless of whether you’re starting or expanding a business, market research is vital to … Read more

Employee engagement is foundational to company performance, creating positive outcomes such as higher productivity, improved work quality, decreased job turnover, better health and higher sustained profits. According to research “A job has the potential to be at the heart of a great life, but only if its holder is engaged at work.” THE PROBLEM: Employees today are … Read more