Why Do Market Research?

Market research is critically important for every business, and should be a strategic on-going activity. Why you may ask?  Successful businesses conduct research on a continual basis to keep up with market trends, to discover opportunities, to provide solutions and to maintain a competitive edge. Regardless of whether you’re starting or expanding a business, market research is vital to … Read more Why Do Market Research?

Employee Engagement

Employee engagement is foundational to company performance, creating positive outcomes such as higher productivity, improved work quality, decreased job turnover, better health and higher sustained profits. According to research “A job has the potential to be at the heart of a great life, but only if its holder is engaged at work.” THE PROBLEM: Employees today are … Read more Employee Engagement